Hi!

My name is Maddie, known online as luckytackyy. Alternative fashion has been my passion for a while now - initially, I had a lot of fun with dark and edgy looks, but as time went on I discovered 'decora', a fashion style with an emphasis on everything funky, colourful and ott! Fueled by my adoration of both styles I began to custom create 'split' looks, outfits I hand-crafted to be half decora, half dark.

I decided to take it a step further and try to launch my own brand of split clothing after I had a really epic response to these outfits online! Starting on Kickstarter, with the help of so many absolutely amazing people we raised OVER the goal target and Lucky Tacky officially became reality - WOO!!!

And that's how you're here now, reading this. I'm so excited and grateful to be doing this, it's my dream. I don't often talk about this on my socials, and here feels like an appropiate place to talk about it. A big part of the reason I've started my own business journey is, of course, to share my love for split fashion. I adore it so so much. But I also wanted to save money to move my kids to a better, safer area of the UK. I'm happy to announce that since launch, with the amazing support from everyone me and my family are now moving! THANK YOU SO MUCH!!

p.s. if you wear my clothes, please share your looks with me, I'd be thrilled to see it!!